Small Business Case Study: The Red Carousel

The client

The Red Carousel is a labour of love for owner Suzanne Montante – the company creates bespoke hand crafted resin art for its customers, each piece being individual and unique. 

From word art to canvass and coasters, birthday gifts and special occasion presents, The Red Carousel also seeks to be a supplies provider to those who wish to create their own arts and crafts items at home.  

Challenges faced – the ‘I want to set up but not sure where to start’ moment    

As with a lot of people at the current time, owner Suzanne was furloughed from her job in March 2020 due to the Covid-19 pandemic and quickly decided that she would look into making a much enjoyed and impassioned hobby a business.  

After researching the best platforms to sell from, Suzanne quickly realised that she wanted a clear identity for her business. 

‘Starting my own business, out of the one million things to do, I realised I needed to give my fledging company an identity, a logo.

As a complete novice, I did not really have a clue where to start, however I needn’t have worried as Rachel from Mighty Moxie took me in hand.’

A logo for the Red Carousel Arts & Crafts company

The Mighty Moxie Moment  

 Suzanne had a clear vision and purpose for her new business, knowing that her target market would be buyers from the likes of websites Etsy and eBay.  

A key component to getting your image right and creating a good and coherent first impression, a well thought out logo and design is paramount. 

With a clear vision, Suzanne described her idea for the concept before we created four different options for her to chose from.  

Rachel asked me a few questions, e-mailed me a few examples of styles etc to get a feel for what I liked and then in no time at all she produced a couple of amazing logos for me to choose from.

They were perfect, Rachel had managed to get the ‘feel’ that I wanted.

I will definitely use this company again if I need more graphics and would recommend to others. 

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