Law Firm Marketing Case Study: A Legal 500 Law Firm, London

Legal 500 Law Firm

A corporate occupier practice based in both London and Manchester providing expert advice for over 50 years. 

This law firm’s services are tailored towards portfolio management such as high value lease work, refinancing, sale and leaseback transactions and the spectrum of landlord and tenant advice.

Challenges faced – the ‘too busy to do our own marketing’ moment

As an established practice for over 50 years, this firm knew how to run their business.

They needed help with understanding how to promote themselves effectively on the digital stage – social media, blogging and legal copywriting were just three parts of marketing that always seemed to evade them, they were just too busy to get the work done themselves.

Ensuring that regular posts were happening and reporting and commenting on the likes of legislation updates was becoming more and more difficult to organise and coordinate between fee earners – they had fee earning work to do.

The drafting of a blog took time and cost the firm money.

The big ‘ah-ha’ moment

Realising that outsourcing some or all their content provision really made everything more efficient. 

The firm’s Managing Partner comments

‘Our fee earners could actually carry on fee earning and looking after their clients and for the cost of the articles and blogs provided by the Might Moxie team we could be assured that our website was regularly updated.

We were pleased to find a Law Firm Marketing agency willing to work so flexibly.’

The Mighty Moxie Moment

Creating regular content that had been difficult to achieve on their own.

  1. The team created a suggested list of content topics per practice areas.
  2. The firm picked which ones they liked.
  3. The content team drafted all manner of articles from a whitepaper on IR35 through to press release announcements for new staff appointments.
  4. The firm then shared on their company LinkedIn page and their news page on their website.

The ‘it is working and helping’ moment

Having one contact at the firm made the process smooth and easy from the start. Working with large companies can often mean that there are lots of ‘cooks’ and this often does spoil the broth.

‘With lots of open communication between Mighty Moxie and our own Marketing team, our blog, PR and social sharing was seamless.’

Mighty Moxie has over 7 years experience in law firm marketing, with a strong skill in legal copywriting.
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