Digital marketing skills are critical to those working in the field.
New technologies, software and tools are constantly being developed and it can be hard to keep up!
The good news is that there are a plethora of free courses available, from beginner through to advanced skill levels.
We’ve put together a list of 7 free digital marketing resources you can get stuck in to and work through at your own pace.
1 Alison 🔗
Alison is a free online education platform. Marketing courses include social media marketing, copywriting, social media and marketing management.
The platform is free to use but you can pay a monthly fee to remove the adverts.
2 Facebook for business 🔗
Explore self-paced and step-by-step tutorials to build your digital marketing knowledge.
Courses focus on Facebook and Instagram marketing, from attracting an audience and building relationships through to selling products online.
3 Future Learn 🔗
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.
This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
4 Google Digital Garage 🔗
Google Digital Garage provides a range of free bitesize modules or complete courses. This platform provides individuals with a tailored training plan to learn digital skills.
Categories include data and tech, digital marketing and career development.
5 Google Skillshop 🔗
Develop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.
Courses include Google Ads, Gogle Marketing Platform, Google Analytics, Google My Business and Google Ad Manager.
6 Hubspot Academy 🔗
HubSpot Academy is a world leader in free online training. Choose from comprehensive certifications, topic courses, and bite-sized lessons.
The courses use a combination of videos and quizzes and you can work through at your own pace as the system tracks your progress. One of the most popular resources is the inbound marketing certification.
7 Internet marketing for smart people 🔗
Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email.
Each week you’ll get a new lesson which cover the four pillars of online marketing success; creating strong relationships with your audience, direct response copywriting, content marketing and having something worth selling.