Marketing services provided:
Hygge Homes gives landlords hands-off, hassle-free management of their property portfolio, providing long term guaranteed rent and no voids.
With an aim to be the go-to serviced accommodation provider in Chester, they pride themselves on supporting local businesses.
Whether a business, visitor to Chester, estate agent or landlord, choosing Hygge Homes as a serviced accommodation management agent can be the answer for many landlords and property investors.
Challenges faced – the ‘too busy to do our own marketing’ moment
As a start up in September 2018, Hygge Homes had one property they were promoting as serviced accommodation on sites such as Airbnb.
Trying to learn their marketing on the go, the directors Jen and Blake soon realised that operational tasks simply take over.
Having their marketing outsourced made sense to their business model – they knew that they wanted to increase their property numbers fast so focused on this.
The big ‘ah-ha’ moment
Hygge Homes continued to grow, and by summer 2019 there were 7 homes in their roster and bookings were good.
Things were moving fast and sitting down to spend hours monitoring their website and social channels was proving more and more unrealistic for them. Jen explains
The Mighty Moxie Moment
Hygge Homes achieved Super Host status on Airbnb and wanted to market this considerably, having already done some research on agencies, Jen was thrilled to find an agency run by two previous work colleagues;
The positive mindset moment
Here at Mighty Moxie we actively encourage ourselves and our clients to feel and think with a positive and growth mindset. Not always easy when starting a new business or when making a commitment to grow or change an already successful one!
Our favourite thing about working with businesses like Hygge Homes is their thirst for trying new things and being open to constantly learning with us. The digital age that we live in is now so fast paced, it is important for us to keep up for the benefit of our clients and their audiences.
Jen and Blake came to us when things had got hectic and time to get everything done was proving more and more difficult. After all, businesses are set up to not only feed passion, but also allow owners to take control of this aspect of their lives. Many business owners find time spiralling and a feeling of overwhelm takes over.
Blake, with a background in database development for large companies, was used to working in large corporations and understood how he needed to make Hygge grow.
However, he realised that two people could only do so much when trying to develop relationships within the serviced accommodation industry;
The ‘it is working and helping’ moment
Marketing strategy sessions often form a big part of the initial process before working with new clients and Hygge Homes discussed their goals for their business with the Moxie team to see if their working relationship would be a good fit. Jen recalls;