5 Best Free Email Marketing Software In 2021

In this guide


Are you looking to get into email marketing for your business in 2021?

Are you searching for the best email marketing tools that won’t cost you an arm and a leg?

With the free email marketing apps on this list, you can send thousands of emails every month at no cost whatsoever.

Choosing the best email marketing software will have a big effect on your marketing campaign’s effectiveness.

In this post, we’ll go through the top five email marketing tools for small businesses and evaluate the different options. Once you’re done reading through the list, you can choose one that best suits your goals and needs.


Mailchimp is one of the most effective email marketing services in the world, owing to the fact that they have an email marketing service package that is totally free and always will be.

Mailchimp has a drag-and-drop email generator, autoresponders, the option of contact segmentation into groups, and basic analytic monitoring. It also gives you the option to schedule email delivery times depending on the user’s timezones, as well as geolocation-based segmenting.

MailChimp can be conveniently integrated with WordPress, Magento, Shopify, and a variety of other sites.

Mailchimp has a free package that lets one send 12,000 emails to up to 2,000 users per month. Since you don’t get functionality like send-time optimization, advanced personalization, multi-variate checking, and other options in the free plan, most advanced marketers go for the paid plans.

When using their free plan, you must include their branding in your email. Plus, service is limited to email only, which is great if you’re a hobbyist, but if you’re running a legitimate business, you need dependable support.

Mailchimp can be a great option for entrepreneurs and small businesses who are new to the email marketing game and want to start out hassle and cost-free. As you gain success with your campaigns, you’ll always have the option to upgrade your plan to gain Mailchimp’s full range of features.


MailerLite has been one of the most popular free email marketing tools for the last two years. Users can use this tool to increase engagement with the help of pop-ups and surveys.

MailerLite stands out from other free email tools on the market due to its sophisticated functionality including the landing page creator and pop-up customizer. To generate stunning emails, the tool includes a rich text editor and a built-in picture editor, in addition to the essentials, like the drag-and-drop email designer.

You can build responsive landing pages to go along with the emails you send, increasing your chances to achieve conversion. Split checks on various combinations of your email will help you figure out what performs well in terms of clicks and conversions. Also, MailerLite offers you a detailed campaign report that includes vital statistics such as click rate, unsubscribe rate, open rate, and more.

The free plan allows you to send up to 1,000 emails at no cost. Although the free edition gives you access to almost all of the most important email marketing functionality, you will have to forego certain premium features


HubSpot, which is well known for its marketing automation software, recently released a free email marketing service that can handle much of a small business’s transactional email requirements.

HubSpot Email Marketing’s free version will deliver kickback emails from lead deals, thank you emails following purchases, or simply support current promotions.

The simplicity of HubSpot’s free email tool is one of its strongest features. The tool includes a drag-and-drop visual editor as well as pre-made templates to get you up and running quickly.

You will be able to use the HubSpot CRM for free, along the free email tool, to build personalised touch-points for your customers.

HubSpot Email is integrated with HubSpot CRM, allowing you to personalise emails depending on whatever information you have, such as form submissions and website activity.

HubSpot’s free plan lets you send 2,000 emails per month free of charge. However, keep in mind that all of your emails will have their logo on them.

Constant Contact

Constant Contact is among the world’s most popular and fastest-growing email marketing tools. According to many, it’s also the most user-friendly and beginner-friendly email marketing service available today.

With Constant Contact, you can manage the mailing lists, addresses, newsletter templates, campaign schedule, and more with ease.

Unlimited emails, fast monitoring and reporting, built-in social media networking features, free image library, list segmentation, Facebook advertising integration, and a strong eCommerce integration for Shopify stores are all included with each account.

Email Plus accounts also have powerful features like email automation, drip campaigns, surveys & polling, discounts, online donations, and subject line A/B checking, both of which enable you to deliver personalized emails and increase your open rate.

With live chat, phone calls, correspondence, social support, and a large library of useful tools, Constant Contact provides unrivalled customer service.

Constant Contact also gives in-person live workshops throughout the United States in addition to online training. This enables small business owners to easily grasp the fundamentals of email marketing and use it to expand their business like a pro.

It’s important to note that this email marketing tool isn’t free forever, but rather provides a complete month trial that includes all of its features for free. After the trial’s over, you’ll have the option to decide if you want to continue to the paid plan or stop using their software.


Moosend is a fantastic email marketing platform that saves you time by automating repetitive tasks. Based on your readers’ details and/or habits, you will be able to create behavioural email campaigns. You may use the advanced segmentation function to deliver highly personalised emails to each receiver, increasing open rates, click-through rates, and ROI.

This tool generates a concise campaign success study, which pinpoints exactly how to improve your campaigns and achieve even better results. You can also link it to some of your favourite apps to transfer data between them. It’s still one of the only free email marketing services available today that doesn’t include its own branding in the emails.

You can build 3 and 4-column templates with the drag-and-drop email editor, which is simple to use and versatile. You may also pick from about 40 email templates, as well as take advantage of various useful features like spam testing, A/B testing, and automation.

If you have a shortlist and want to benefit from features like spam testing and unbranded newsletters, Moosend could be a great fit.

Extra Recommendation – MailPoet

If your business happens to run on WordPress, MailPoet could be the best free email marketing software for you. It integrates seamlessly with WooCommerce and has all of the features to maximise conversions and earnings from customers. Plus, it’s free for up to 1,000 Emails!

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