It doesn’t matter what size business you run, deciding who, when and how you will handle your digital marketing is always a question to ask.
Encompassing all online methods of marketing, digital marketing includes social media, SEO management, graphic design, PPC management, content writing, email marketing, video and much more!
There are of course plenty of benefits to having an in house marketing member of staff, but how can you reasonably expect one person to do all the things listed above, let alone be an expert in all areas and do them well?
Whilst it is useful to have someone in house, don’t they at the very least need support?
It might well be that in fact you find it is a wiser decision to outsource your marketing.
Here’s 3 reasons why you might want to consider outsourcing your marketing.
1. Outsourcing Makes ‘Cents’
Depending on where you are in the UK, a junior Digital Marketing Executive’s salary could average from £18,000 – £25,000, for more experience and someone more senior you could be looking at upwards of £50,000.
Not to mention the cost of holiday pay, national insurance, sick pay, pension contributions, and any other benefits you may want to offer.
Outsourcing your digital marketing with an agency who can offer a collaborative approach, be an extension of your company, and with bucket loads of experience can offer a flexible approach to your marketing, costing anything from £500 a month.
Overall, outsourcing can be much more budget friendly and allow for much more flexibility.
2. Gain a higher level of expertise for less
Most SMEs do not want to apportion a salary as high as maybe £40k-£60k to hire an experienced marketer.
A team covering all you might need could cost your business up to £200k, if you consider you would want an expert in PPC, an expert in SEO, a content writer, a web developer, a graphic designer and possibly more. Adds up when you start to think about it doesn’t it..?
Agencies build their reputation on their expertise, on having an in depth knowledge of the areas of marketing which work for who, when and where. They employ and collaborate with marketers who are passionate about staying on top of the latest trends and always seeking to advance their knowledge.
Ultimately outsourcing your marketing to an agency allows for your business to benefit from higher-level, more experienced talent at a fraction of the price of a full-time Marketer.
3. Less hassle
You are running a business, you have the ideas, you are juggling moving the business forward, managing the staff, checking on sales and much more. Have you really the time to sit down and consider your marketing strategy, commit to it and manage its implementation?
Probably not. Take your marketing department out of the building or provide your in house marketer with the comprehensive support they need to make the marketing work efficiently in the background. You can then focus on what is important to you and be able to not worry about the minutiae of your brand awareness, PR, website updates, social media posts and much, much more.
A decent agency will keep you abreast of the facts you need to know and not disturb you more than twice a month. That said if you need weekly updates they will do this too. Making sure you are all working towards the same goals is important, so make sure you like your agency people and have a good rapport with them. Make sure openness and transparency are in their methods of work from the get go.
5. So when are you going to outsource?
Get more bang for your buck and have an agency be your outsourced marketing department. Often this can help you clarify what your business really needs and help you focus your money on marketing that will work.
With a more experienced team, you will be challenged in a good way, advised in the best way – after all you do not just want yes people who will not tell you when something might not work?
Outsourcing will save you money and provide a more experienced marketing team that works when necessary and doesn’t waste your time or your money.
While each situation may have its own unique needs, outsourcing can help you determine what will work best and provide you with effective marketing that doesn’t cost the earth.
Outsourced Marketers run your campaigns so you can run your business.